Experience and Product Strategy
Defining the opportunity, audience value, product vision, and path from ambition to action.
About
Equal parts strategist, designer, and builder.
I’ve spent my career helping organizations see what a digital experience could become, then making that future concrete enough to build.
My work spans product strategy, experience design, creative direction, audience growth, and emerging technology. I’m most useful when the problem is consequential, the path is not obvious, and a team needs both a clear story and a working expression of it.
At Lincoln Center, I lead consumer product strategy across a complex cultural ecosystem. Earlier, I shaped digital products for some of the world’s most recognized media brands. Alongside that work, I continue to make things myself, from high-fidelity prototypes to an independent consumer venture built with an AI-enabled creative model.
I believe the strongest design leaders stay close enough to the work to recognize quality, ask better questions, and help teams move from abstraction to shared conviction.
How I lead
Design Leadership and Creative Direction
Setting a high bar for coherent, human-centered experiences and helping teams deliver against it.
AI, Emerging Technology and Prototyping
Using new tools practically to make ideas tangible, testable, and useful before the path is obvious.
Cross-Functional Alignment and Executive Storytelling
Building shared understanding through clear narratives, visual systems, and working product direction.