Erin Toland

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INTRODUCTION

Digital Director & Blockchain Enthusiast

ABOUT

My approach to building
successful digital products

I have been working in digital for seventeen years, from design and creative direction to development and strategy. My focus is always on adapting to the ever-changing technology while fostering up-and-coming talent within the digital space. There is no challenge too big to tackle when approached with the proper mindset, discipline, and skill.


I have been working full-time throughout my entire career, a testament to my work ethic and commitment to every project and team.

ACHIEVEMENTS

Acceleration through the years

The growth of the industry and the evolution of my skills have run parallel tracks.

20

Major Brands

50+

Websites

2

Webby Awards

6

Dev Teams

SERVICES

What I can do.

Strategy, design, development, and leadership are my focus, but I never shy away from getting into the grit of every project.

  • Digital Design Direction

    AR - VR- Brand Systems - Design Systems - Visual Identities - Interaction Design - Visal Design - Motion Design - UX - UI 

  • Marketing

    Copywriting - Strategy - SEO - Google Analytics - Creative Storytelling - Visual Clarity

  • Development

    I can take a project from the beginning (IA, UX, UI) to the end (site build, custom CMS, SEO, deployment)

  • Copywriting

    I am a skilled writer with many years of copywriting experience, whether short-form or long-form; I love to take pen to paper.

  • Blockchain Enthusiast

    Passionate about blockchain, crypto and Web 3, I write articles for publications about the space under a pseudonym. 

RESUME

Experience

I have been lucky enough to work for and with some incredible brands and companies throughout my career.

Lincoln Center for the Performing Arts

2015 - Present

Sr. Director, Digital Design

During this challenging and unprecedented time, I was able to take Lincoln Center into a fully digital space. I work with my team to evolve and refine Lincoln Center's digital experiences while strategizing with the organization on future innovations.

Zindigo

2014-2015

Digital Art Director

On the management team, I worked with the development and marketing groups to design and develop e-commerce solutions and user experiences. 

Hearst Digital

2007 - 2014

Digital Art Director

Worked alongside the founding members of Hearst Digital to help shape the digital presence for all of their signature brands; ELLE, Esquire, Cosmopolitan, and more.

SKILLS

Skills I have collected
and mastered over the years

Digital Strategy

88%

Leadership

91%

Digital Design

100%

UX Design

100%

HTML/CSS

84%

Copywriting

85%

Photography

90%

PORTFOLIO

Current Projects

Some of my most recent work

Summer for the City Branding

New Summer Festival Branding for Lincoln Center

Lincoln Center for the Performing arts is embarking on one of the largest outdoor festivals NYC has ever seen. The new website launches 4.13.22

The New LincolnCenter.org

The New LC.org

With eleven constituent organizations, building a digital presence for Lincoln Center is dynamic and complex. I work with all internal and external clients to create a seamless and uncluttered experience for our users. 

2021 Year in Review

2021 Year in Review

After a record-breaking digital year for Lincoln Center, we built a year in review to showcase the vast amount of programming we produced and distributed 100% virtually.

The Legacies of San Juan Hill

The Legacies of San Juan Hill

Legacies of San Juan Hill aims to explore the incredible Manhattan neighborhood that was home to the some of the largest Black and Puerto Rican populations in New York City in the first half of the twentieth century: San Juan Hill. 

TOP BRANDS

Who I've worked with

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TESTIMONIALS

Some feedback
about me

CONTACT

I'm here if you need me