Erin Toland

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INTRODUCTION

Product Leader at the Intersection of AI, Experience & Revenue

ABOUT

My approach to building
successful digital products

I build digital products the way high-performing companies build platforms: with clarity, alignment, and measurable outcomes.

 

Every successful product starts with a clear problem definition and a defined North Star. I work backward from user needs and business goals to design scalable systems, not isolated features.


I believe in cross-functional collaboration early and often. Strategy without execution is noise, and execution without strategy is waste. My approach integrates product, engineering, design, marketing, and data from day one.


I prioritize mobile-first thinking, first-party data ownership, and AI-powered intelligence because modern digital ecosystems require speed, personalization, and adaptability.


Above all, I focus on building products that drive measurable growth while creating meaningful user experiences.

ACHIEVEMENTS

Acceleration through the years

The growth of the industry and the evolution of my skills have run parallel tracks.

20

Major Brands

50+

Websites + Apps

2

Webby Awards

6

Dev Teams

1

Metaverse

SERVICES

What I can do.

Define Product Vision
Translate business goals into scalable digital strategies, roadmaps, and measurable outcomes.

 

Build Integrated Digital Ecosystems
Modernize legacy systems into API-driven, AI-enabled platforms that connect experience, revenue, and data.

 

Drive Growth & Engagement
Increase conversion, retention, and first-party data capture through thoughtful UX and product-led initiatives.

 

Lead Cross-Functional Teams
Align engineering, design, marketing, and executive stakeholders to ship high-impact products efficiently.

 

Design Exceptional User Experiences
Champion mobile-first, intuitive interfaces that balance brand, usability, and performance.

RESUME

Experience

  • Product Strategy & Ecosystem Design

    I design digital ecosystems that connect experience, revenue, and data. My work starts with defining a clear North Star and aligning cross-functional teams around scalable, long-term strategy.

  • Growth & Revenue Systems

    Digital products should drive acquisition, retention, and revenue. I build systems that convert audience engagement into measurable impact.

  • Experience Architecture & UX

    I lead mobile-first, intuitive experience design that balances clarity, performance, and brand integrity.

  • Leadership & Team Development

    I build empowered, high-performing teams that operate with clarity and ownership. Strategy only matters if teams can execute.

Lincoln Center for the Performing Arts

2015 - Present

Head of Consumer Products

Lead digital product strategy and execution across one of the world’s premier cultural institutions, overseeing cross-campus initiatives spanning ticketing, AI-powered search, loyalty systems, mobile applications, and integrated event discovery.

 

Selected Impact

• Architected a cross-campus digital ecosystem unifying multiple Resident Arts Organizations

• Built and scaled proprietary CMS platform used across departments

• Launched mobile-first event calendar and Add-to-Calendar functionality to increase engagement and retention

• Designed and implemented PII capture systems integrated with ticketing APIs

• Spearheaded AI-driven global search and discovery initiatives

• Led cross-functional teams across engineering, UX, marketing, and analytics

• Directed immersive and volumetric digital experiences within a metaverse environment

Zindigo

2014-2015

Digital Art Director

• Served on the management team, collaborating closely with development and marketing to design and implement e-commerce solutions.

 

• Enhanced user experiences, increasing customer satisfaction and engagement on digital platforms.

 

• Spearheaded the integration of innovative design strategies to improve online shopping interfaces and functionalities.

Hearst Digital

2007 – 2015

Founding Product Lead & Art Director

Led product innovation across high-traffic media brands, driving digital transformation at scale within a major publishing organization.

 

Selected Impact

• Developed and launched Hearst’s first native advertising suite

 

• Led cross-functional product strategy across editorial and revenue teams

 

• Designed scalable digital experiences across multiple media properties

 

• Bridged creative, product, and engineering to drive growth and monetization

 

• Contributed to large-scale platform evolution during a critical period of digital expansion

PORTFOLIO

Latest Projects

TOP BRANDS

Who I've worked with

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CONTACT

I'm here if you need me