Erin Toland



Sr. Director, Digital Experiences & Strategy

MIT-Educated: AI & Business Strategy


My approach to building
successful digital products

With two decades in the digital and tech landscape, my journey has been centered on crafting standout digital products. My certification from MIT in AI and Business Strategy not only influences my technical prowess but also shapes my vision for the AI-driven future of digital solutions. Alongside this, I place a significant emphasis on compassionate team management, believing that success is best achieved when our teams are nurtured and empowered. My commitment is to blend cutting-edge AI innovations with a people-first approach, ensuring both product excellence and team growth.


Acceleration through the years

The growth of the industry and the evolution of my skills have run parallel tracks.


Major Brands


Websites + Apps


Webby Awards


Dev Teams




What I can do.

AI, strategy, design, development, and leadership are my focus, but I never shy away from getting into the grit of every project.



  • Digital Strategy Development

    Proficiency in crafting and executing innovative digital strategies to drive engagement, enhance user experiences, and achieve organizational goals across diverse digital platforms.

  • Creative Leadership

    Ability to lead and inspire multidisciplinary teams, fostering collaboration and creativity to deliver impactful design solutions and digital experiences.

  • Team Development and Empowerment

    Proven track record of cultivating high-performing teams through mentorship, coaching, and empowerment, fostering a culture of collaboration, innovation, and continuous learning to maximize individual and collective potential.

  • Product Lifecycle Management

    Proficiency in overseeing the entire product lifecycle, from ideation and conceptualization to development, launch, and ongoing optimization, ensuring that products meet user needs, business objectives, and market demands throughout their lifecycle.

  • Strategic Marketing

    Strong understanding of marketing principles and consumer behavior, leveraging data-driven insights to develop and implement strategic marketing initiatives that drive brand awareness, audience growth, and revenue generation.

  • User Experience (UX) Design

    Expertise in designing intuitive and user-centric interfaces, optimizing usability, accessibility, and engagement to create seamless digital experiences.

  • Innovative Design Thinking

    Capacity to conceptualize and implement innovative design solutions, integrating emerging technologies, trends, and best practices to push the boundaries of creativity and deliver measurable results.

I have been lucky enough to work for and with some incredible brands and companies throughout my career.

Lincoln Center for the Performing Arts

2023 - Present

Sr. Director, Digital Experiences & Strategy

• Spearhead the creation and execution of innovative digital strategies, overseeing a multidisciplinary team to ensure seamless user experiences across all platforms.
• Lead the development and implementation of groundbreaking digital initiatives, including the pioneering metaverse project and the innovative LLM AI concierge.
• Direct the design and implementation of advanced biometric facial recognition technology, enhancing security and personalization for patrons.
• Manage all aspects of digital infrastructure, including servers, databases, and cyber security protocols, ensuring the reliability and integrity of digital products and services.
• Responsible for producing all special digital products, driving innovation and pushing the boundaries of digital engagement in the performing arts sector.
• Manage a team of web developers, producers, and digital signage content managers to ensure cohesive user experiences across all digital platforms, including websites, mobile apps, and digital signage.
• Develop and implement digital marketing strategies that boost audience engagement and ticket sales, leveraging cutting-edge technology to optimize user interaction and audience growth.

Lincoln Center for the Performing Arts

2020 - 2023

Sr. Director, Digital Design

• Successfully transitioned Lincoln Center to digital platforms amid the pandemic with the launch of Lincoln Center at Home.
• Collaborated with team members to enhance digital experiences, ensuring continuous improvement and innovation.
• Played a key role in strategizing future technological advancements to support the organization’s goals.

Lincoln Center for the Performing Arts

2018 - 2020

Digital Design Director

• Proactively met organizational digital needs by refining and iterating on all digital experiences amidst rapid technological changes.
• Enhanced user interface and user experience across Lincoln Center's digital platforms, ensuring alignment with evolving technology and audience expectations.
• Led the design and development of innovative features to improve accessibility, engagement, and functionality.
• Collaborated with cross-functional teams to integrate new technologies and streamline digital processes.

Associate Creative Director

2015 - 2018

Lincoln Center for the Performing Arts

• Led a team of digital designers and developers to position Lincoln Center at the forefront of the digital realm.
• Conceptualized and executed a variety of digital experiences, including immersive websites, applications, and virtual reality projects.
• Aimed to expand Lincoln Center’s global reach while preserving the brand’s integrity and heritage of over fifty years.



Digital Art Director

• Served on the management team, collaborating closely with development and marketing to design and implement e-commerce solutions.
• Enhanced user experiences, increasing customer satisfaction and engagement on digital platforms.
• Spearheaded the integration of innovative design strategies to improve online shopping interfaces and functionalities.

Hearst Digital

2013 - 2014

Art Director for

• Streamlined's design, enhancing user experience and developing new products and templates.
• Collaborated extensively with the editorial team to create custom designs that improved content delivery.
• Recognized with the Hearst Spotlight Award for pioneering the first-ever native advertising suite of digital products.


Latest Projects

Some of my most recent work


Who I've worked with



I'm here if you need me