Erin Toland
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INTRODUCTION
ABOUT
I have been working in digital for seventeen years, from design and creative direction to development and strategy. My focus is always on adapting to the ever-changing technology while fostering up-and-coming talent within the digital space. There is no challenge too big to tackle when approached with the proper mindset, discipline, and skill.
I have been working full-time throughout my entire career, a testament to my work ethic and commitment to every project and team.
ACHIEVEMENTS
The growth of the industry and the evolution of my skills have run parallel tracks.
Major Brands
Websites
Webby Awards
Dev Teams
SERVICES
Strategy, design, development, and leadership are my focus, but I never shy away from getting into the grit of every project.
AR - VR- Brand Systems - Design Systems - Visual Identities - Interaction Design - Visal Design - Motion Design - UX - UI
Copywriting - Strategy - SEO - Google Analytics - Creative Storytelling - Visual Clarity
I can take a project from the beginning (IA, UX, UI) to the end (site build, custom CMS, SEO, deployment)
I am a skilled writer with many years of copywriting experience, whether short-form or long-form; I love to take pen to paper.
Passionate about blockchain, crypto and Web 3, I write articles for publications about the space under a pseudonym.
RESUME
I have been lucky enough to work for and with some incredible brands and companies throughout my career.
Lincoln Center for the Performing Arts
2015 - Present
Sr. Director, Digital Design
During this challenging and unprecedented time, I was able to take Lincoln Center into a fully digital space. I work with my team to evolve and refine Lincoln Center's digital experiences while strategizing with the organization on future innovations.
Zindigo
2014-2015
Digital Art Director
On the management team, I worked with the development and marketing groups to design and develop e-commerce solutions and user experiences.
Hearst Digital
2007 - 2014
Digital Art Director
Worked alongside the founding members of Hearst Digital to help shape the digital presence for all of their signature brands; ELLE, Esquire, Cosmopolitan, and more.
SKILLS
PORTFOLIO
Some of my most recent work
Summer for the City Branding
Lincoln Center for the Performing arts is embarking on one of the largest outdoor festivals NYC has ever seen. The new website launches 4.13.22
The New LincolnCenter.org
With eleven constituent organizations, building a digital presence for Lincoln Center is dynamic and complex. I work with all internal and external clients to create a seamless and uncluttered experience for our users.
2021 Year in Review
After a record-breaking digital year for Lincoln Center, we built a year in review to showcase the vast amount of programming we produced and distributed 100% virtually.
The Legacies of San Juan Hill
Legacies of San Juan Hill aims to explore the incredible Manhattan neighborhood that was home to the some of the largest Black and Puerto Rican populations in New York City in the first half of the twentieth century: San Juan Hill.
TOP BRANDS
TESTIMONIALS
"Erin is a top shelf design pro who turns assignments around with ridiculous efficiency. And she doesn’t just crank it out, she does it with real thought and consideration for the product - and the user. I was fortunate to have Erin on my team at Lincoln Center, and she went above and beyond her role as Digital Design Director to fill significant gaps in personnel and process during a difficult period of organizational restructuring. But what stands out most to me, is the way Erin responded when the pandemic struck. We had to spin up an entirely new website in a matter of weeks, and thanks to Erin’s design lead, we not only pulled it off - we delivered an amazing product. She’s got grit, a quick mind, and a sharp eye, and she’d be an asset to any team."
Matt Kicinski
Digital Strategist